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THE DESIGN PORTFOLIO

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OF CARLO ANGELO
Alpha Pharm

Ooo Shame - Tv Advert - Alpha Pharm

Written, directed & coordinated by myself. The point of the advert was to promote an ordering system called “Priority Boarding” by Alpha-Script, developed by Alpha Pharm. The purpose was to emphasize the perks of skipping the lines in pharmacies by signing on to the Alpha-Script system. Demographically appropriate humour allowed a comedic, informative approach, with a tiny budget that gained amazing views.

SuperSport

The BIG FAN interactive campaign was designed to allow fans to interact with sports stars and the Supersport channel with an engaging and rewarding mechanic. Spotting the “BIG FAN” and taking a selfie with him on-screen via the squeeze back ad function. Uploading it would reward you with an entry to win a day with your sports hero or a trip to see your favourite team play live. The third-party advertising spaces was the key to generating returns for this campaign.

WORK

Advertising / Campaigns / Concepts / Photography

Selected pieces of work done, curated or executed by myself in my personal capacity. Print / Digital / Campaign

  • Art Direction: Carlo Angelo
  • Photography: Carlo Angelo
  • Copy: Carlo Angelo
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