I am the Creative Director of The Alibi Creative Advertising Agency. Worked my way up the ranks before I decided to pursue a dream of owning and directing an agency. I’m a Designer, Photographer, Scriptwriter, Behavioral phycology enthusiast, Brand manager & As you can tell UX / UI Web developer.
FIELDS OF EXPERTISE
I have a wide range of experience in multiple mediums such as Digital design Social media, Programmatic, Web, UX / UI, Print, Packaging, Motion graphics, 3D, Visual identity design, Animation and Interactive design.
Developing brand management systems to control brand equity by using a clear and comprehensive understanding of the integration between, brand, target market, overall vision and goals. By creating ideas based rather on the patterns and behavioural sciences of consumers allows for better results, sales and reach.
Qualified in Photography, Videography & Studio / Set lighting. Iv had the pleasure of working on a few sets ranging in scale and budget. I have worked on television adverts to radio campaigns, Photoshoots and Direction.
Written scripts for television adverts, Social media, Search, Blogs, Radio campaigns and SEO projects. Iv written countless adverts with strong conceptual ideas and great consumer engagement data . “ Copy ” is one of the key pillars in consumer engagement id the digital space.
A 5 years journey to own and run an Advertising agency of my own has lead to some exciting and rewarding bodies of work. Let’s take a look …
My approach to every and all briefs, problems and projects is to know exactly the desired outcome. We begin with the end in mind. Secondly we do not solve physical hurdles by physical acts alone, we as creatives need to look at the behavioural phycology of people in order to best communicate the content at its optimal. Finally the management of people, internally and client facing is paramount to recurrence of loyalty and trust.
"THE STANDARD OF THE WORK THAT CAME ABOUT FROM CARLO ANGELO WAS ABSOLUTELY PHENOMENAL. IT'S BEEN A VERY PROUD THREE YEARS, HE IS EXACTLY WHAT A CEO NEEDS, INEXPENSIVE, RELIABLE & EVERYTHING AN AGENCY LEADER SHOULD BE. I HIGHLY RECOMMEND HIM."
"THE SOCIAL MEDIA & DIGITAL MARKETING EFFORTS HAVE MADE A HUGE SIGNIFICANT IMPACT ON THE KODAK MOMENTS BRAND RESURGENCE IN SOUTH AFRICA OVER THE PAST FEW YEARS. LOOKING FORWARD TO MORE CREATIVE AND FUN CONCEPTS "
"PASSIONATE, TALENTED & RELIABLE. WE ARE A HIGH END RESTURANT AND FROM THE FOOD PHOTOGRAPHY TO THE DIGITAL STUFF. I HAVE NEVER BEEN SO BUSY AND IT LOOKS GREAT. FIVE STARS."